Flying alarm clock

Following a link, i ended up browsing Shiny Shiny, a very pink blog with all sorts of gadget news and reviews aimed at women. This flying alarm clock, winner of a technology design award, grabbed me:



When it goes off, the rotor on the top is launched up in the air. To turn the alarm off and stop the extremely annoying mosquito noise it emits, you have to find the rotor disc and put in back on the alarm. It will make you swear and curse, but you'll be awake... and judging by my lateness record at work, i think i should invest in one!